This appointment signals the brand’s pivot into a truly design-led fashion-forward positioning. Few designers have shifted the sneaker landscape as decisively as Tourniaire-Beauciel. From early roles at Chloe and Jean Paul Gaultier to cult-defining work at Maison Martin Margiela, Givenchy, Ferragamo, and Balenciaga (where he created the Triple S and pioneered the sock-sneaker hybrid) – his career has been a series of bold statements grounded in craft and experimentation. He is widely credited with accelerating the maximalist sneaker movement that reshaped global culture.
HOFF was founded in 2017 by Fran Marchena in Elche Spain, with a simple but ambitious vision: the connect design, purpose, and community. In under a decade Marchena has scaled the brand from a small Spanish startup into a EUR66million business with more than 30 stores and 1200 wholesale partners. The formula – Spanish craftsmanship fused with contemporary, design driven sneakers, has delivered consistent double digit growth year on year making HOFF one of Spain’s most dynamic footwear exports.
“With David Touniaire-Beauciel, we’re breaking boundaries and reimagining what a snaker can be. This collaboration represents a new era for HOFF, founded on creativity, design mastery, and global ambition” – Fran Marchena, CEO @ HOFF.
HOFF enters a new chapter this October with the appointment of David Tourniaire-Beauciel as head of design, signalling the brand’s pivot into a truly design-led fashion-forward positioning. Few designers has shifted the sneaker landscape as decisively as Tourniaire-Beauciel. From early roles at Chloe and Jean Paul Gaultier to cult-defining work at Maison Martin Margiela, Givenchy, Ferragamo, and Balenciaga (where he created the Triple S and pioneered the sock-sneaker hybrid) – his career has been a series of bold statements grounded in craft and experimentation. He is widely credited with accelerating the maximalist sneaker movement that reshaped global culture.
HOFF’s new era builds on the dual fluency: Marchena’s growth-driven, community-anchored business model meets Tourniaire-Beauciel’s couture-coded, sculptural design ethos. The return is a purpose-driven sneaker brand that fuses Spain’s shoemaking heritage with a bold, contemporary fashion lens. More than product, it signals transformation – HOFF’s evolution into a global design powerhouse where shoes are not just functional, but cultural objects.
“For me, HOFF has in its DNA: fun, colour, energy, freshness, and, of course, a democratic approach. I want to maintain all of this, but take it beyond its current limits in terms of design. To create unexpected products that fit perfect with the brand codes, customer expectations, and current trends.” – David Tourniaire-Beauciel.
