Since launching in 2011, British perfume house, ROJA – housed in Harrods and Mayfair jewel, Burlington Arcade – has been the pioneer of haute perfumery. It is an immensely significant time for the house as ROJA enters the next brand era, embracing a new generation of perfumers for the first time. Founder Roja Dove has dedicated his career to nurturing new talent within the fragrance realm. It is this passion for the next generation of perfumers which will guide the evolution of the house under Roja’s guidance, retaining the opulent core of ROJA’s DNA.
ROJA’s new launch of Apex Eau Intense marks the first fragrance spearheaded by new perfumer Antoine Cotton. The scent’s story orbits around being in touch with nature, being connected with the earth and tapping into our inner animal instincts. Once we listen to the animal inside us, we can become the best versions of ourselves and reach our personal Apex. ROJA’s new creation offers a fresher and intensified interpretation of the house’s original 2022 Apex accord, opening with driftwood, bright citrus and earthy green notes, and an animalic base of musk to awaken our inner nature.
The key ingredients of Apex Eau Intense are Chlorophyll Accord, Rose Oxide, Pomelo, Driftwood and Musk, resulting in a fresh scent that proudly joins the ROJA rolodex.
