As the world becomes more conscious of its impact on the planet, the desire for fast fashion (much like its short life-span clothing) is fast fading. Especially amongst Generation Z, consumers are waking up to the damage companies with fast turnover and exploited workforces cause both socially and environmentally. Increasingly people are either buying second-hand, or if buying new, opting for repurposed, well-made and ethical clothing: this is slow fashion. The beauty of slow fashion is buying less and buying better; curating a wardrobe of treasured and coveted pieces, each with their own story, made to last for years to come. New brands, launched only in the last few years, are trailblazers in the slow fashion movement and are already staples amongst zeitgeist tastemakers such as Bella Hadid, Salem Mitchell and Paloma Elsesser. Summer is drawing to a close, the cool Autumn breezes are upon us. So, in an attempt to hold onto the last few drops of Aperol Spritz and the lingering days of unclouded skies, here are ten Lula-picked slow fashion brands to shop online; making the end of long days spent by the lido or in the park a bit more bearable. Let’s hold off on the jumpers for now!
Elliss is an exciting new label from London. With responsible manufacturing at its core, their clothes are equally as kind to skin as they are to the planet; made from organic or recycled cotton hemp and bamboo. They also use a fibre regenerated from landfills and oceans called ECONYL®. The breathable, lightness of the clothes is also translated in their unique and fun use of collage prints, made using vintage magazines and old campaign shoots, comme Jesse Treece or Hannah Höch. The “Rythmique Surf Dress” from their latest collection loosely references the beach in an industrial way only city girls know how.
2. CIAO LUCIA!
Ciao Lucia! is an Amalfi Coast summer distilled into a brand. The LA based label features soft silk and washed cotton pieces inspired by old Italian movie posters and winding afternoon strolls. They don’t have a high turnover of styles and pieces, instead they opt for the approach of “consume less, last longer”. What better dress to wear at an outdoor dinner party on a cool September evening, than the Gabriela dress in Terracotta.
3. Tank Air
Tank Air’s designs strike a balance between confident, chic and light-hearted. Their clothes are ethically and sustainably made in Downtown LA mostly using deadstock fabric. The Romeo body suit in “Milk”, worn by London based music artist Cosima, is an ode to “women who know things”.
4. Paloma Wool
Paloma Wool reflects the vibrancy of Barcelona, the city where its clothes are made. Each style is produced in small batches of around 50 pieces and uses local manufacturers in Spain and Portugal. The Manuel top and complimentary Javier bottoms, as seen on Lydia Graham, are standout pieces suited for spontaneous day trips as well as cosy nights in with friends. The label also has an ongoing online project drawing in an international community of artists, influencers, DJs and models.
5. Ami Muse Studio
Ami Muse Studio, a label from Copenhagen, plays simultaneously with vintage opulence and modern comfort. The handmade neoromantic velvet bodysuits come in a range of colours from Lime Green to Dusty Rose; the beaded shoulder bands are inspired by vintage handbag straps. Every piece is made to order. Worn with denim shorts or trousers the bodysuits are transformed into striking outfits to romp around the city.
A cool girl favourite, Miaou is an LA based sustainable clothing brand popular with Kim Kardashian, Paloma Elsesser and Bella Hadid. Their clothing line is comprised of bold, nostalgic prints, rich colour schemes and beautiful silhouettes. A Lula favourite is their Campbell corset in Earth Tones, part of their Earth Elements capsule which donates proceeds to both the rainforest foundation and Jacob Blake’s family.
7. Maison Cléo
French mother and daughter label Maison Cléo has gained a lot of traction on Instagram for its whimsical silhouettes and zero-waste approach to fashion. All the clothes are hand-made to order using deadstock fabric. The e-shop opens only once a week on Wednesday and orders are limited, making it all the more coveted and special.
Marcia’s ethos is “Rescue, Regenerate, Remake”. Everything by the label is sustainable and made in France. They also use ECONYL® nylon fibres as well as recycled fabrics. The clothes are elegant yet playful, embodying easy French joie de vivre. Paired with smudged-on red lipstick and ornate earrings for an evening of dancing or worn makeup free, barefoot by the beach; their dresses were designed with versatility in mind. Our personal favourite is the Mireille dress in Piña Colada.
9. Peachy den
Designed and manufactured in London, Peachy Den has gained a wide Instagram following. Sleek, form flattering yet undeniably comfortable, their two pieces and jumpsuits make the transition out of the quarantine sweatpants easier. The Royal Jumpsuit is a standout piece; as suited for cartwheels in the park as it is lounging around the house on a lazy Saturday afternoon.
10. Pearle Knits
Pearle Knits is an ode to the nostalgia of homemade clothing and is beloved by the likes of Charlie XCX, Kendal Jenner and Salem Mitchell. There is precision and care behind each piece, handcrafted on a knitting machine in New York. The brand takes it back to what clothes should be: personal, special and fun. Their Over Yonder Halter is one of our favourite pieces, bright and playful, while also delicate and elegant.